Logo Design Process

Want to learn how to design a logo? This process goes through how logo design works and what you need to do.

The video is the best run through of all the sections, but I'll give some notes here because I know people like to read, however I must warn you that these notes will not be as useful as the video.

  1. The Brief
    This should tell you what you're making. When getting a brief from the client I like to ask for 5 adjectives that describe the brand as though it was a character. It can be a bit difficult to get the client to think this way but it can really help figure out what the vibe for the brand should be. Another thing is to check in with the brief regularly throughout the process just to check you have everything you need.
  2. Brainstorm
    Before looking into anything, get your thoughts on paper. This is something that will help you make connections that as you do the next steps will help you put together initial concepts. It's important that you don't look up anything here if you can avoid it, because it allows you to go into the depths of your brain and bring your own spin on it.
  3. Research
    This is so important! The most important part of the whole process. You will learn from other designers and the industry you're making the logo for. You will find things you like and things you don't like, both are important to moving forward.
  4. Voodoo Dolls
    Voodoo dolls are more commonly known as personas. Your design will need to be aimed at certain demographics and this part can be really helpful in seeing who the brand needs to appeal to.
  5. Moodboard
    The moodboard will give a vibe that you want the end result to fit in with. Textures, colours, other logos, design styles are all useful to include in a moodboard.
  6. Concepts
    I recommend starting with drawing on paper and moving to screen from there. I used pro-create and then Curve, adobe illustrator is good too or affinity designer. Only design in black and white so that you know it looks good as is.
  7. Refinement
    Take the best of those concepts that most match the brief and the moodboard. Keep with the black and white, you want this to look good enough to check in with the client.
  8. Client options
    Send some black and white options to the client and see how they feel. You really need to be able to pitch this to them, explain why it works. Once they've chosen one you can move forward.
  9. Fog Test
    This is a method of refining the logo, making sure the spacing is right, that it's readable and legible, and that the design is as tidy as it can posssibly be. It also allows you to test out colour options, where you should reference the moodboard.
  10. Logo
    You should now have your logo design! Fab, put it here.
  11. Type
    Depending on what you want to deliver to the client, I like to give them a complementary font that goes with the brand to ensure they don't end up using something that clashes horribly with the branding.
  12. Guidelines
    A good practice is to give your client guidelines on how to use the logo so they don't break it.

    I hope you find this helpful!
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